Thursday, January 30, 2020
The Prime of Miss Jean Brodie Essay Example for Free
The Prime of Miss Jean Brodie Essay The Prime of Miss Jean Brodie (1961), The French Lieutenantââ¬â¢s Woman (1969), and Moon Tiger (1987) all cover various aspects of desire such as the woman as a sexual object of desire, sexual development, repressed sexuality, and variations of sexuality. All three novels cover the womanââ¬â¢s early sexual experiences from childhood, the prevailing Madonna image of the woman accepted by society, sexual liberation, and their unconventional lifestyles. All set in the United Kingdom, the stories traces and discloses the life of the English woman. The novels are written in the post 1960s after the sexual revolution where many sexual taboos are lifted and most people feel an individualistic, unbridled freedom to express their desires. In the novel, The Prime of Miss Jean Brodie (1961), the title is self-explanatory in dealing with the issue of desire for the prime does not only signify having the best of health, but also enjoying oneââ¬â¢s peak in sexuality or sexual activity. Miss Jean Brodie is a young, bachelorette teacher who is in quest of a partner so as she enters the realm of school, she has to confront desire in fellow teachers, Mr. Lloyd (a married man) and Mr. Lowther. Throughout the novel, Brodie manipulates both men with whom she has a triangular love affair. Her pupils ââ¬Å"found in (Miss Brodie) the only sex-bestirred object in their daily environmentâ⬠(Spark 50). She awes the Brodie set with her past love affairs and lays bare to their view her sex life. The principal and some of the teaching staff frown on her educational deviance and continue to probe into her sexual life in order to set up Brodie for a downfall. Desire is also manifests itself in the school girls, more commonly called ââ¬Å"the Brodie setâ⬠as the book spans their adolescent periods (pun intended). Like a bildungsroman novel, Sparks traces the development of the six girls as they grow into women under the watchful eye of Miss Brodie. In the early chapters of the novel, Sparks observes that ââ¬Å"the year to come was in many ways the most sexual year for the Brodie setâ⬠(Spark 45). At the start, Brodie begins educating them at age ten and maintains active interaction with them until they are eighteen, therefore Brodie and the Brodie set are both in their prime of life. Through her, they glean much information about sexual maturity, menstruation, and love. Because sex is taboo, they live in a restrained environment where sexuality is subtle if not altogether cloaked (to which Sandyââ¬â¢s monastic life and the scandalous nature of open sexuality point). A juxtaposition of opposites of desire also arises in The Prime of Miss Jean Brodie where innocence seduces and experience repulses. Sparks describes Rose Stanley as being ââ¬Å"famous for sexâ⬠(Spark 57) because of her attractive appeal however she confesses that Brodieââ¬â¢s erotic affairs inspire no desire within her and remains indifferent to sex although she generates wide passion. On the other hand, after Sandy has sexual intercourse with Mr. Lloyd, she converts to the Roman Catholic church, choosing to lead the celibate life of a nun (Sparks 132). Her one-time sexual experience has made her turn away from living a promiscuous life as her teacher, Brodie does. In The French Lieutenantââ¬â¢s Woman (1969), is a novel replete with sexual desire and the sexualized, objectification of the woman. The beginning of the novel begins with male voyeurism as John Fowles ââ¬Å"the telescopistâ⬠(Fowles 2) peers through his binoculars looking at an engaged couple, Charles and Ernestina, walking along the seaside and then turns his vision to Sarah, ââ¬Å"stretching eyes west over the sea wind foul or fair, always stood she prospect-impressedâ⬠(Fowles 1), longing and disappointed in love, staring at the sea. These three individuals are all in their sexual prime but are frustrated romantically. The title of the novel, The French Lieutenantââ¬â¢s Woman, also relegates an inferior position to the woman, for her identity is hidden and thus irrelevant apart from her association with the French lieutenant. The overwhelming and provocative interest in Sarah arouses not only Fowles, but Charles. The rest of the village also looks at her as a specimen embodying strangeness, yet rare attraction. Although notorious rumors fly, which she does not attempt to contradict, she still incites much attraction and performs to perfection her role an object of desire. Repressed desire functions to provide insight into the society and its acceptance of different expressions of desire in individuals. Fowles tells us that Ernestina, the first mentioned fiancee of Charles, lives a sexually repressed life peculiar to the Victorian Age, the time frame of the novel. The telescopist observes her outfit which ââ¬Å"was feminine by way of compensation for so much of her expected behaviorâ⬠(Fowles 3). Charles soon gets bored with Ernestina for her plain, Victorian outlook cannot satisfy his sexual desires. More overt sexual desire adds to the enigma and resultant desirability. This observation proves true as Charles fascination for Ernestina transfers to Sarah, whom society has ostracized and abandoned. The epitome of sexual repression is Mrs. Poulteney who is reputed for her piety, charity, and tyranny. Living under the roof of Mrs. Poulteney imposes Sarah with restrictions on her whereabouts and by extension, associations. Poulteney thinks herself always in the right therefore, the unorthodox or bohemian would never sit well with her. As a consequence of differences in desire, Sarah and Mrs. Poulteney ultimately part ways as Sarah repeatedly flouts Mrs. Poulteneyââ¬â¢s commands to not follow a particular path along the farmhouse. This statement is pregnant with meaning since Sarah still ventures out alone, which works against mainstream directives. Out of Mrs. Poulteneyââ¬â¢s stifling control, Sarah could reveal her sexual desire more liberally. Marriage is no longer held as the only institution under which one fulfilled sexual desire. Charles and Sarah have sexual encounters, although unmarried. In the end, Sarah chooses not to marry however she continues to live an unconventional life with the Pre-Raphaelite artists which composed controversial art and literature. Charles still desires marriage as a means of consolidating the union between him and Sarah, however, Sarah rebuffs him, standing unique as a Victorian woman who does not aspire to marriage or family. Moon Tiger (1987), authored by Penelope Lively, chronicles the life of a bohemian woman who lives a sexually unbridled life, hinged on desire. Unlike most women, she never falls into the regular, mainstream category of female tradition. Accounts of incest, homosexuality, and promiscuity pepper this novel, making it non-conventional and iconoclastic. The novel traces the sexual development of her and her brother, Gordon ââ¬Å"from the first stirrings of sexual desireâ⬠(Lively 25). They undergo many changes during which they carry on an early incestuous relationship. Their filial and sexual ties permeate their lives. Desire is the compass which leads the sibling duo to each otherââ¬â¢s arms. Moon Tiger explores incestuous desire, parallels historical records of incest, and justifies it. While doing coverage in Cairo, Egypt during WW II, a tour guide mentions that ââ¬Å"the wife of pharaoh was also the sister of pharaoh. He is loving his sisterâ⬠¦incest said the Army Padre, quite acceptable in those days apparentlyâ⬠(Lively 74). The incestuous desire runs through the book once both siblings are alive for they both object to each otherââ¬â¢s sexual partners and seem unfulfilled in their own relationships. Claudia confesses that desire for Gordon never extinguishes in her life and when he dies. When Claudia and Gordon reveal their incestuous relations to Sylvia and Mrs. Hampton, Claudia gets physically sick and is emotionally disturbed. Yet, the two prefer to classify their relationship as ââ¬Å"classical, very high class. Look at the Greeksâ⬠(Lively 142). Since this book is written by a historian, several references to world history are not uncommon. The Greeks were a people who are said to found classic civilization and who favored incest and homosexuality. Claudia rejects wifehood and motherhood as a bohemian woman. Claudia does not have the inclination to marry and rejects the proposals of several men to marriage. She prefers to preserve her own freedom by remaining single. Jasper offers to marry Claudia after finding out that she bears their child. Although she gets impregnated a few times, she refuses marriage as a way out to escape reproof. She attests that ââ¬Å"no one has ever married Claudiaâ⬠(Lively 53) ââ¬âwhich not only appears as a confession, but also a resolution. Gordon marries and settles down with Sylvia, and it can be argued that because she cannot marry her brother, she spurns marriage. In spite of her lack of will to get married, Claudia chooses to have ââ¬Å"a sexual field dayâ⬠(Lively 91). Working in a male dominated realm allows Claudia opportunity to explore more desire in herself and sparks the desire of other male soldiers in the camp. A highly desirable woman, she enjoys herself as the men make erotic advances to her especially since women are rare. She also denies her daughter, Lisa, a maternal relationship since her birth came about with a man for whom she does not love enough to marry. In sum, the novels all delve into womanââ¬â¢s desire and the ways in which she expresses her sexuality whether covertly or openly, conventionally or otherwise. Desire drives the women to pursue passionate relationships, where they either become fulfilled or hurt. Within framework of female desire is male sexuality which is sparked by the female presence. The texts deal with the recourses which women have to take in order to live contentedly with themselves, their sexual desires, and their partners and point the reader to wider considerations such as culture, belief systems, and the woman question. Works Cited: Fowles, John. The French Lieutenantââ¬â¢s Woman. Back Bay Books. , 1998 Lively, Penelope. Moon Tiger. Grove Atlantic Inc, New York, 1989. Sparks, Muriel. The Prime of Miss Jean Brodie. Harper Collins Publishers, United Kingdom, 1984.
Wednesday, January 22, 2020
Joan Of Arc :: Free Essays
Joan of Arc Joan was born to a peasant family in Domremy (now Domremy-la-Pucelle). When she was 13 years old, she believed she heard celestial voices. As they continued, sometimes accompanied by visions, she became convinced that they belonged to St. Michael and to the early martyrs St. Catherine of Alexandria and St. Margaret. Early in 1429, during the Hundred Years War, when the English were about to capture Orleans, the ââ¬Å"voicesâ⬠told her to help the Dauphin, later Charles Vll, king of France. Charles, because of both internal conflict and the English claim to the throne of France, had not yet been crowned king. Joan succeeds in convincing him that she had a divine mission to save France. A board of theologians approved her claims, and she was given troops to command. Dressed in armor and carrying a white banner that represented God blessing the French royal emblem, the fleur-de-lis, she led the French to a victory over the English. Joan was soon given the place of honor beside the king. Joan had united the French behind Charles and had put an end to English dreams of conquering over France; Charles opposed any further campaigns against the English. Therefore, it was without royal support that Joan conducted (1430) a military operation against the English at Compiegne, near Paris. Bourguignon soldiers, who sold her to their English allies, captured her. The English then turned her over to an ecclesiastical court at Rouen to be tried for heresy and sorcery. After 14 months of examination, she was accused of wrongdoing in wearing masculine dress and of heresy for believing she was directly responsible to god rather than to the Roman Catholic Church. The court condemned her to death, but she confessed to her errors, and the sentence was changed to life imprisonment. Since she resumed masculine dress after returning to jail, she was condemned again-this time by a secular court-and on May 30, 1431; Joan was burned at the stake in the Old Market Square at Rouen as a relaps ed misbeliever.
Tuesday, January 14, 2020
Boyz in the Hood and Black Freedom Fighters
Unite is a common word the comes to mind when debating the themes of Boyz in the Hood written by John Singleton and Black Freedom Fighters in Steel by Ruth Needleman. Boyz in the Hood is a film that follows the lives of a group of young African Americans living in South Central Los Angeles, California. Each main character faces some common struggle modern day children and teens face today. Their fate relies on what they decide to do about their common struggle. In Black Freedom Fighters in Steel, you glimpse into the lives of five men connected by one aspect of their lives.They also must do something in order to survive as blue collar workers during the 20th century. Both these works have one common theme if not more, these boys and these men had to unite together in close friendship and within a union. Boyz in the Hood follows one particular group in South Central Los Angeles. Trey Styles along with his friends Ricky, Doughboy, and others all grew up in the same neighborhood living with various struggles, some in common. Trey moved to live with his dad at the age of 10, Ricky and Doughboy, half-brothers, lived across the street from him in a single parent household.Ricky was raised on the hope and spirit of his mother to be a football star. His brother Doughboy was not given the same hope and dreams from his mother. Trey was raised differently than his friends because he was being raised by a respectable male, Furious Styles. Furious helped prepare Trey for what the future may have in store for him, especially when living in the so called, ââ¬Å"ghetto. â⬠Although these characters were raised differently they still found strength in numbers, and stuck close together at a very young age.One example is when they are walking down the tracks and Ricky gets his football hustled from him. Doughboy tries to stick up for his brother even though he fails. They all stood together during that scene when they could have easily been killed by these older guys. Darre n, known as Doughboy, grows up deciding to become a part of a street gang, or group. Instead of avoiding the temptation of violence and the dangers of the lifestyle, he becomes sucked right into it. Although not a positive decision, in reality to some it feels like the only choice. The need for protection is essential to survive.By joining groups, people in various neighborhoods across America, find often false sanctuary and more violence. Darren kept close ties with his friends. They united when it came to protecting themselves from other various groups. One incident would be when all the teens had their cars parked up and down the street and another group walks by and knocks Ricky. When Ricky begins confrontation with the other groups, they all join in. Another incident is when Ricky is shot; although they weren't all there when it happened, Darren and his friends all felt a need to avenge Ricky's death, collectively.Trey was raised in a very strict and wise household. His mother was a well off business woman who took care of herself and her son until he reached a stage in his life where he was angry. Furious his father took Trey in and taught him specific values and self-discipline. With these values Trey made decisions opposite of a lot of his friends. He took a more optimistic route about living where he lived. He was aware of what goes on but he never involved himself in it. Trey who was close to his friends didn't completely comply with them.Ricky and Trey both had the most chances of leaving their town or living past age 25. While Darren and their other friends involved themselves in gang related activities, Trey and Ricky both avoided it. Still because they had all been friends for so long they still stuck together. When Ricky was shot and killed by another group, they all collectively went after that group. Specifically Trey joined them with this activity because he felt strongly about the issue at hand. He had lost his best friend and Darren had los t his brother.Although Trey didn't fully commit to the retaliation, he stuck by Darrenââ¬â¢s side and comforted his friend. In Black Freedom Fighters in Steel five men are profiled explaining the struggles around working in Steel and within the union. In the beginning we hear about George Kimbley, who signed up for Steelworker's Organizing Committee as the first African-American. In order for African-Americans to face their struggles of poor working conditions, poor pay, and lack of job opportunities, they had to connect with the majority.George Kimbley knew that in order to be in the union and make somewhat of a difference, you would have to get people to trust you. What Kimbley means is that white men within the union have to become use to you and learn that their misconceptions are wrong. Many African Americans felt they did not belong within the union because they would be harassed and discriminated against just like they would on the mill floor. Kimbley was one the many that went out and persuaded black steelworkers to join the union, SWOC.He knew that in order to seek change they must become a part of something bigger. A separate committee for Blacks seemed unreasonable at the specific time. Kimbley felt that in order to meet the goals long term we must first integrate with others so they feel less threatened when requesting solutions. When struggling alongside people opposite than themselves, African-Americans felt a stronger need to cope with feelings that came along with integration and discrimination. Many residents within small African American communities in Gary, Indiana kept close ties.They all went to the same church, their kids attended same schools, and they went to the same bars and kept in touch. They had a strong sense of community amongst themselves. Many men played cards together, such as George Kimbley and Jesse Reese. These men knew the importance of joining the union in order to receive if not equal better working conditions. They n etworked, one man would sign a friend up, and then his friend would sign up someone else. Networking, educating and discussing were various ways to get the community pro-union.One specific example is how the amount of SWOC cards that came in signed by black workers stunned white SWOC participants. This proves that networking was working. Women also played a role in using their community to discuss issues such as organizing. Chain recruiting was widely used. This was used for example by an organizer. He and his wife would throw a dinner party and discuss various issues. By engaging in conversation they could relate on different complaints the other couples may have and convince them to join the union and inform others.By passing on information about the union the African-American demographic within the steel companies and union were more likely to increase. More membership in the union would allow more chances of bargaining and promotions for minorities. Another example of uniting in Black Freedom Fighters in Steel is through the smaller committees that formed within the union. Many people such as, George Kimbley, felt that this would hinder the positive movement for African-American workers within the union. Others were tired of waiting for change.They organized themselves within the union into committees such as the Eureka Club, established in 1952 by Curtis Strong, Arthur Adams, and Sylvester Palmer. (p 84) Curtis Strong worked in one of the dirtiest yet most important part of the mill. He explains that the coke plant was an essential step in steel production. If he and others shut down their department then they could shut down the whole mill. This was a very strategic plan in order to get the foreman and department heads to listen. One example is when Strong took a stand against a practice the company used when hiring new workers into the plant.If the coke plant needed a maintenance worker or apprentice, they would use Virginia Street Hiring. The company w ould send ââ¬Å"appropriateâ⬠workers, meaning white, for the specific jobs. Many current black employees were overlooked due to this practice. When Strong requested that coke plant workers be allowed to apply for apprenticeships and was denied, a wildcat strike broke out. Soon after Coke plant workers were able to bid on apprenticeships and better jobs. This was more than what the Steelworker's Organizing Committee had done for job bidding.Instead of turning to the bigger union, they used their small collective to make a difference for specifically African-American steelworkers. Both these works demonstrate a theme that shows collectiveness. In order to be strong, certain people must ban together, which has happened in history so often when it comes to people facing common struggles. Later on in Black Freedom Fighters in Steel they discuss how things have changed, beginning in the 1980's. Many people have become too satisfied and have stopped fighting for more. I believe this can play into the themes of both the book and Boyz in the Hood.Briefly, today the world around us has everyone convinced that things can't get any better than this, but can they? When it comes to employment there is only so far we can go, but what about our communities? In the film you see a community that has been ignored. By being neglected from society, things may become worse. Young teenââ¬â¢s today struggle with constant violence and retaliation. Poverty is proven to cause an increase in violence. By ignoring cities and allowing children to suffer academically we are throwing them into violence. This is also discussed in the book.Gary, Indiana which has been dismantled ever since the steel industry took a backseat. Many people living within the community lost their jobs, which affected the cities revenue. Schools are in poor condition which can be true for South Central Los Angeles also. Schools have a strong influence when it comes to discipline and respect. When we allow schools to deteriorate we lose those values within the curriculum. Few, but not all African-American's have motivation to fight poverty. In time we may see this minority unionize again to better their communities in society.Boyz in the Hood and Black Freedom Fighters in Steel seemed quite opposite to one another besides the involvement of African-American characters. After reading more into the book, the theme becomes apparent and can also be applied to the film. That theme being that in order to better life people must organize and come together, whether for good or bad. Boyz in the Hood has also had a place in my heart as a great film, but now I can respect it more after putting it in a new light. As for the book, I haven't been interested in Unions, but I did enjoy the stories the five characters brought to it.
Monday, January 6, 2020
Geographic Facts About Oregon
Oregon is a state located in the Pacific Northwest region of the United States. It is north of California, south of Washington and west of Idaho. Oregon has a population of 3,831,074 people (2010 estimate) and a total area of 98,381 square miles (255,026 sq km). It is most known for its diverse landscape that includes a rugged coastline, mountains, dense forests, valleys, high desert and large cities such as Portland. Oregon Fast Facts Population: 3,831,074 (2010 estimate)Capital: SalemLargest City: PortlandArea: 98,381 square miles (255,026 sq km)Highest Point: Mount Hood at 11,249 feet (3,428 m) Interesting Info to Know About the State of Oregon Scientists believe that humans have inhabited the region of present-day Oregon for at least 15,000 years. The area was not mentioned in recorded history however until the 16th century when Spanish and English explorers spotted the coast. In 1778 Captain James Cook mapped part of Oregonââ¬â¢s coast while on a journey looking for the Northwest Passage. In 1792 Captain Robert Gray discovered the Columbia River and claimed the region for the United States.In 1805 Lewis and Clark explored the Oregon region as part of their expedition. Seven years later in 1811 John Jacob Astor established a fur depot called Astoria near the mouth of the Columbia River. It was the first permanent European settlement in Oregon. By the 1820s the Hudsonââ¬â¢s Bay Company became the dominant fur traders in the Pacific Northwest and it established a headquarters at Fort Vancouver in 1825. In the early 1840s, Oregonââ¬â¢s population grew considerably as the Oregon Trail brought many new settlers into th e region.ââ¬â¹In the late 1840s, the United States and British North America had a dispute about where the border between the two would be. In 1846 the Oregon Treaty set the border at the 49th parallel. In 1848 the Oregon Territory was officially recognized and on February 14, 1859, Oregon was admitted into the Union.Today Oregon has a population of over 3 million people and its largest cities are Portland, Salem, and Eugene. It has a relatively strong economy that depends on agriculture and various high-tech industries as well as natural resource extraction. The major agricultural products of Oregon are grain, hazelnuts, wine, assorted types of berries and seafood products. Salmon fishing is a major industry in Oregon. The state is also home to large companies such as Nike, Harry and David and Tillamook Cheese.Tourism is also a major part of Oregonââ¬â¢s economy with the coast being a major travel destination. The stateââ¬â¢s large cities are also tourist destinations. Cra ter Lake National Park, the only national park in Oregon, averages about 500,000 visitors per year.As of 2010, Oregon had a population of 3,831,074 people and a population density of 38.9 people per square mile (15 people per square kilometer). Most of the stateââ¬â¢s population, however, are clustered around the Portland metropolitan area and along the Interstate 5/ Willamette Valley corridor.Oregon, along with Washington and sometimes Idaho, is considered a part of the United Statesââ¬â¢ Pacific Northwest and it has an area of 98,381 square miles (255,026 sq km). It is famous for its rugged coastline that stretches 363 miles (584 km). The Oregon coast is divided into three regions: the North Coast that stretches from the mouth of the Columbia River to Neskowin, the Central Coast from Lincoln City to Florence and the South Coast that stretches from Reedsport to the stateââ¬â¢s border with California. Coos Bay is the largest city on the Oregon coast.Oregonââ¬â¢s topograp hy is highly varied and consists of mountainous regions, large valleys such as the Willamette and Rogue, high elevation desert plateau, dense evergreen forests as well as redwood forests along the coast. The highest point in Oregon is Mount Hood at 11,249 feet (3,428 m). It should be noted that Mount Hood, like most of the other tall mountains in Oregon, is a part of the Cascade Mountain Range --à a volcanic range stretching from northern California into British Columbia, Canada.In general Oregonââ¬â¢s varied topography is normally divided into eight different regions. These regions consist of the Oregon Coast, the Willamette Valley, the Rogue Valley, the Cascade Mountains, the Klamath Mountains, the Columbia River Plateau, the Oregon Outback and the Blue Mountains ecoregion.Oregonââ¬â¢s climate varies throughout the state but it is generally mild with cool summers and cold winters. The coastal regions are mild to cool year round while eastern Oregonââ¬â¢s high desert are as are hot in the summer and cold in the winter. High mountain areas such as the region around Crater Lake National Park have mild summers and cold, snowy winters. Precipitation generally occurs year-round in much of Oregon. Portlandââ¬â¢s average January low temperature is 34.2ÃÅ¡F (1.2ÃÅ¡C) and its average July high temperature is 79ÃÅ¡F (26ÃÅ¡C).
Saturday, December 28, 2019
The Impact Of Tourism On Tourism And Hospitality Business...
1. INTRODUCTION DESCRIPTION OF THE INDUSTRY The tourism industry is one of the greatest drivers to stimulate economic growth in the United Kingdom. According to figures by the government, tourism is the UKââ¬â¢s fifth largest industry, creating around 3 million jobs, generating approximately 127 billion pounds per year, and covering more than 200,000 small and medium sized enterprises (Oxford Economics, 2014). The ever increasing number of small firms in this industry draws attention to the importance of entrepreneurship in the tourism and hospitality business. Statistics show that 98.5 per cent of all hotels and restaurants in the UK employ less than 50 people (Oxford Economics, 2014). This number proves the claim long established by scholars that the tourism and hospitality industry is largely dominated by small to medium-sized entrepreneurial firms (Thomas, 1998, Morrison et al., 1998, Getz, 2004, Buhalis and Main, 1998). There is a body of literature that studies the complex combination of motives that that give rise to small businesses in tourism. It appears that the nature of small-scale entrepreneurship in the tourism industry is very different from that in other economic sectors. Specifically, the vast majority of entrepreneurs in tourism is lifestylers, meaning that they are not motivated by economic factors (Morrison et al., 1999). The significance of lifestyle motives within tourism entrepreneurship presents a particular feature that sets this sector apart from theShow MoreRelatedTourism : Tourism And Tourism1526 Words à |à 7 PagesTourism is prescribed by the activities of people identified as visitors to a place. A visitor is not only someone who is travelling for leisure. 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Friday, December 20, 2019
Marketing Analysis The Sisley Advertisement - 1398 Words
a. How did you obtain the ads? What is the name of the magazine? Date published? The Sisley advertisement was obtained from the online website of the magazine ââ¬Å"Elleâ⬠Russia which was published January 17, 2014. The Michael Kors advertisement obtained from the online magazine ââ¬Å"VOGUEâ⬠, the October, 2014 issue. b. What is the brand of the product? What is the logo? Sisley, an Italian brand, was established in 1968. Sisley is a sister company with another Italian clothing brand ââ¬Å"The United Colors of Benetton.â⬠The company has ââ¬Å"extremely up-to-date collections right down to details, to accessories, colors and to fabrics, which are combined to a refined style, with no overstatements (ââ¬Å"Brand Historyâ⬠, 2014). Many people know Sisley as a brand with strong brand equity. It has a strong brand image and is known for scandal advertisement campaigns with strong message to public. The logo of the brand Sisley is a word ââ¬Å"Sisleyâ⬠which is usually written in white color on black background or sometimes vice-versa: black letters on white background, font Helvetica Black (Andrea Intagliata, 2014). Michael Kors, a world known American fashion brand,was established in 1981. The brand has two lines: Michael Kors collection and MICHAEL Michael Kors line (ââ¬Å"About Usâ⬠, 2014). The logo of the brand is two letters MK written in black color, where the M smoothly passes into the K and enclosed in a circle. The typeface used for the logo is Proxima NovaShow MoreRelatedThe Company United Colors Of Benetton3607 Words à |à 15 Pagesconsumer segment in the marketing environment. Evidently, its competitors in the market do not exist exactly in the same industry since Inditex and Benetton produce fabrics, clothing, retail fashion goods, and design, while HM designs and retails its own goods and GAP just retails. There exists a highly competitive marketing environment; however, Benetton strategically shapes the entire marketing mix, to remain on top of their game, in relation to the business and marketing environment. By definitionRead MoreBrand Perception Case Study: Kazo Fashion Limited7843 Words à |à 32 PagesAnd Accordingly Suggesting Various Feasible Effective Marketing Activities To Boost Sales. Submitted in partial fulfillment of the requirements of the two year Post Graduate Programme (PGP). Submitted by ABHISHEK KUMAR Roll No. PG20095410 Batch: 2009-2011 IILM INSTITUTE FOR HIGHER EDUCATION ANALYZING BRAND PERCEPTION AND ACCORDINGLY SUGGESTING VARIOUS FEASIBLE EFFECTIVE MARKETING ACTIVITIES TO BOOST SALES 2 SUMMER INTERNSHIPRead MoreComptoir Des Cotonniers6802 Words à |à 28 PagesIntroduction â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..â⬠¦Ã¢â¬ ¦..p3 I. Internal Analysisâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦p4 2.1. SWOT Analysisâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..p5 2.2. The Ansoff matrix: Product/Market Strategiesâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.p8 2.3. Key Factors Analysisâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦..â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦p10 2.4. The Value Chain (Porter)â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..p11 II. External Analysisâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦p12 3.5. Market segmentationâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Read MoreBenetton Brouhaha - Is Benettonââ¬â¢s Approach to Advertising as Depicted in ââ¬Å"Benetton Brouhahaâ⬠More Strategic or Structural in Nature?3761 Words à |à 16 PagesMarketing 601 Assignment 1 Benetton Brouhaha Benetton Brouhaha Is Benettonââ¬â¢s approach to advertising as depicted in ââ¬Å"Benetton Brouhahaâ⬠more strategic or structural in nature? The purpose of this paper is to practice critical thinking by applying elements of reasoning to the article ââ¬Å"Benetton Brouhahaâ⬠. The question I will answer: ââ¬Å"Is Benettonââ¬â¢s approach to advertising as depicted in the article more strategic or structural in nature?â⬠I will approach this question by applying critical thinkingRead MoreLogistics and Outsourcing in China: the Benetton Group S.P.A. Case3073 Words à |à 13 Pageswas serving 60 countries through approximately 3200 stores, evolving towards one of the main Italian industrial reality in the sector. Benetton Group specializes in the designing and manufacturing of clothing. Nowadays Benetton group consists of the Sisley, United Colors of Benetton, Playlife and Undercolors of Benetton (UCB Kids) brands widely diffused over 120 countries served by 6400 franchised and directly managed stores. Figure 1. Benetton Sales Distribution by Brand 2011. Group Investors
Thursday, December 12, 2019
Psychodynamic Perspective, Behavioral free essay sample
Compare and contrast the various personality theories: Psychodynamic perspective, Behavioral and Social Cognitive perspective, Humanistic perspective, and Trait perspective) and discuss whichà perspective you think is most applicable. Support your argument (based on what you learned, examples, etc). Psychodynamic Perspectives- view personality as being primarily unconscious and as developing in stages. Psychodynamic theorists believe that behavior is merely a surface characteristic and that to truly understand someoneââ¬â¢s personality we have to explore the symbolic meanings of behavior and the deep inner workings of the mind. These ideas were sketched by the architect of psychoanalytic theory-Sigmund Freud. Most psychodynamic perspectives emphasize that early experiences with parents play an important role in sculpting the individualââ¬â¢s personality. Freud believed the personality had three structures. (The id, the ego, and the super-ego). The id consists of instincts and is the reservoir of psychic energy. It is unconscious and has no contact with reality. The id always seeks pleasure. The ego, deals with demands of reality. The ego abides by the reality principle; it checks the demands of the id for pleasure against what is possible into the real world. The ego helps us to test reality, to see how far we can go in satisfying our desires without getting into trouble and hurting ourselves. The super-ego is the moral branch of personality. It is what we often refer to as our ââ¬Å"conscienceâ⬠. Like the id, the superego does not consider reality; it only considers whether the idââ¬â¢s sexual and aggressive impulses can be satisfied in moral terms. Some psychoanalysts who followed Freud, embracing his core ideas about personality, soon took issue with some aspects of his theory. Dissenters questioned his ideals about sexuality, early experience, social factors, and the unconscious mind. Behavioral perspective- Skinner argued that personality is the individualââ¬â¢s external behavior, and that behavior is determined by the external environment. According to Skinner, we do not have to understand biological or cognitive processes to explain personality, and that behavior always has the capacity for change if new experiences are encountered. Because behaviorist believe that personality is learned and often changes depending n experiences and situations, it follows that, by rearranging experiences and situations, the individualââ¬â¢s personality can be changed. Social Cognitive perspective- states that behavior, environment and cognitive factors, such as thoughts, memories, and expectations, are important in understanding personality. Like the behavioral approach of Skinner, the social cognitive view relies on empirical research in studying personality. But this research has focused not just on observable behavior but also on the cognitive factors that influence what we are like as people. Alber Bandura and Walter Mischel are the main architects of social cognitive theory. Humanistic perspective- Stresses that a personââ¬â¢s capacity for personal growth, freedom to choose oneââ¬â¢s own destiny, and positive human qualities. Humanistic psychologists believe that each of us has the ability to cope with stress, to control our lives, and to achieve what we desire. Each of us has the ability to break through and understand ourselves and our world; we can burst the cocoon and become a butterfly, say the humanists. Trait perspective- States that personality consists of broad, enduring dispositions that tend to lead to characteristic responses. In other words, people can be described in terms of the basic ways they behave, such as whether they are outgoing and friendly or whether they are dominant and assertive. Gordon Allport, the father of trait theory, believed that each individual has a unique set of personality traits. He argued that if we can determine a personââ¬â¢s traits, we can predict how that person will behave in various circumstances. Although, trait theorists disagree about which traits make up personality, they all agree that traits are the fundamental building blocks of personality. I personally believe that each individual is created differently for a reason. If we all thought the same, behaved the same, and responded to situations the same, we would have no unique qualities. With that being said, after reviewing the different perspectives, I believe each theory and comprehensive study is relevant, and has an application which can be useful with the study of personalities. But, the most applicable I believe would be the Psychodynamic Perspective. I think that our childhood nurturing, and parental involvement play a drastic part in our personality development. As Sigmund Freud explained, I think the unconscious mind holds the key to understanding people. I believe that individuals keep troubled memories and painful feeling locked in their unconscious minds. I think you have to explore the conscious and the unconscious mind to totally explore an individualââ¬â¢s personality. I sincerely believe that personality is primarily unconscious, and operate in developing stages. I base my opinion on my childhood experiences. I have two siblings that cannot get over what they consider a bad childhood. They consistently place blame on my parents for the way that their lives turned-out, instead of their decision making process. One in particular, has stated that she purposely suppressed a portion of her childhood, because of what she considered ââ¬Å"horrifying. â⬠I on the other hand, think I had a wonderful childhood. I am the youngest of four children, all my siblings are girls. I am the only biological child of my fatherââ¬â¢s.
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