The Impact Of Tourism On Tourism And Hospitality Business...

1. INTRODUCTION DESCRIPTION OF THE INDUSTRY The tourism industry is one of the greatest drivers to stimulate economic growth in the United Kingdom. According to figures by the government, tourism is the UK’s fifth largest industry, creating around 3 million jobs, generating approximately 127 billion pounds per year, and covering more than 200,000 small and medium sized enterprises (Oxford Economics, 2014). The ever increasing number of small firms in this industry draws attention to the importance of entrepreneurship in the tourism and hospitality business. Statistics show that 98.5 per cent of all hotels and restaurants in the UK employ less than 50 people (Oxford Economics, 2014). This number proves the claim long established by scholars that the tourism and hospitality industry is largely dominated by small to medium-sized entrepreneurial firms (Thomas, 1998, Morrison et al., 1998, Getz, 2004, Buhalis and Main, 1998). There is a body of literature that studies the complex combination of motives that that give rise to small businesses in tourism. It appears that the nature of small-scale entrepreneurship in the tourism industry is very different from that in other economic sectors. Specifically, the vast majority of entrepreneurs in tourism is lifestylers, meaning that they are not motivated by economic factors (Morrison et al., 1999). The significance of lifestyle motives within tourism entrepreneurship presents a particular feature that sets this sector apart from theShow MoreRelatedTourism : Tourism And Tourism1526 Words   |  7 PagesTourism is prescribed by the activities of people identified as visitors to a place. A visitor is not only someone who is travelling for leisure. A visitor is also someone who is making a visit for less than a year to a main destination outside his/her usual environment for any main purpose including holidays, leisure and recreation, business, health, education or other purposes†¦ (http://www2.unwto.org/) The hospitality industry includes enterprises that provide accommodation, meals and drinks inRead MoreThe Impact Of Tourism On The Hospitality Industry1534 Words   |  7 PagesINTRODUCTION Tourism is defined by the activities of persons identified as visitors. A visitor is not only someone who is travelling for leisure. A visitor is also someone who is making a visit for less than a year to a main destination outside his/her usual environment for any main purpose including holidays, leisure and recreation, business, health, education or other purposes†¦ (http://www2.unwto.org/) The hospitality industry includes enterprises that provide accommodation, meals and drinks inRead MoreImpact Of 2012 Olympics On Hospitality Essay1721 Words   |  7 Pages2012 Olympics and its impact on the hospitality industry of London. Research Background / Context On 6th July’ 2005 London was selected as the host city for the 2012 summer Olympic and Paralympics Games. The games is often labelled as the â€Å"greatest show on earth† which involves thousands of sports persons both men and women from around the globe aiming to reach the ultimate in sporting achievement. The Olympic Games will take place entirely in London, but the bid team had stressed throughoutRead MoreThe Tourism And Hospitality Industry1685 Words   |  7 PagesIt is clear that the significance of the tourism and hospitality industry is expanding step by step so diverse divisions and associations identified with hospitality and tourism industry appreciate a high level of affectability and critical obligation toward the achievement of this incredible industry. A standout amongst the best associations in the tourism industry is the hotel, which is the principle dialog of the present exploration. Hotel chiefs assume the most essential part and obligationRead More Economic Impact of Tourism on the Pacific Rim Essay1119 Words   |  5 Pages Economic Impact of Tourism on the Pacific Rim Introduction The Pacific Rim is a grouping of countries in the Pacific Ocean[1] that start from the Korean peninsula down through south East Asia. Some of the common countries in this region are; Thailand, Hong Kong, Indonesia, Vietnam, Cambodia, Singapore, Malaysia, Brunei. The current economic situation has been gleam with poor performance from the main economic activity agriculture. To alleviate the situationRead MoreEssay on Similarities and Differences Between TH1700 Words   |  7 Pages1.1. Tourism: according to F.W. Ogilvie (1933), tourism can be defined as ‘persons who go to somewhere rather than home or workplace for a period of time and spend money in that place’. But this definition has its limitations as it is too broad and it does not have specific standards or criteria to define tourism. Many organizations have been tried to come up with an accurate definition of tourism, but till now they only commonly accepted some factors that help to define tourism. Tourism is anRead MoreStatement Of Mba In Travel And Tourism1006 Words   |  5 PagesTravel and Tourism Overview: Profession in travel and tourism gives gigantic chances to visit and investigate different destinations, their way of life and legacy. People usually gain insight from their travel encounters. To pursue a career in Travel and Tourism, sounds extraordinary to each adolescent as it enables an individual to tour worldwide and communicate with the other individuals. As indicated by the National Economic reports, currently, India spends just 0.97% of its GDP on Tourism againstRead MoreGlobalization in the Hospitality Industry1167 Words   |  5 PagesTourism is an industry that gives people the opportunity to explore and discover different cultures and many different countries. People are able to view attractions, dabble in local cuisine and experience life in a different country. Tourism is an industry that is rapidly growing as more and more people are traveling abroad. People have a genuine interest in learning about new cultures and experiencing all that a country has to offer. More countries are moving closer to globalization and this inRead More Business Tourism Essay example1055 Words   |  5 Pagestwo main types of tourism, leisure tourism and business tourism; the IMEX defines tourism as ‘the provision of facilities and services to the millions of delegates who annually attend meetings, congresses, exhibitions, business events, incentive travel and corporate hospitality[1] however there is no commonly used definition for business tourism as there are many different aspects to the terms of the meeting industry. Davidson 2003 and Swarbrooke 2001 state that ‘business tourism is concerned withRead MoreHow the Coming and Going of Fascism Affected the Tourism Industry in Italy1359 Words   |  5 PagesThe Italian tourism business in the modern times is appealing to those internationally and nationally within the country. Before, during, and after the Fascism reign was when the policies that organizations of today were being created and trying to b e put in use for the betterment of the economy and industry at the times. The nation’s tourist structures functioned better and helped bring the economy out of their hard times caused by the mistakes of Fascism. Italy had remained a poor country during

Marketing Analysis The Sisley Advertisement - 1398 Words

a. How did you obtain the ads? What is the name of the magazine? Date published? The Sisley advertisement was obtained from the online website of the magazine â€Å"Elle† Russia which was published January 17, 2014. The Michael Kors advertisement obtained from the online magazine â€Å"VOGUE†, the October, 2014 issue. b. What is the brand of the product? What is the logo? Sisley, an Italian brand, was established in 1968. Sisley is a sister company with another Italian clothing brand â€Å"The United Colors of Benetton.† The company has â€Å"extremely up-to-date collections right down to details, to accessories, colors and to fabrics, which are combined to a refined style, with no overstatements (â€Å"Brand History†, 2014). Many people know Sisley as a brand with strong brand equity. It has a strong brand image and is known for scandal advertisement campaigns with strong message to public. The logo of the brand Sisley is a word â€Å"Sisley† which is usually written in white color on black background or sometimes vice-versa: black letters on white background, font Helvetica Black (Andrea Intagliata, 2014). Michael Kors, a world known American fashion brand,was established in 1981. The brand has two lines: Michael Kors collection and MICHAEL Michael Kors line (â€Å"About Us†, 2014). The logo of the brand is two letters MK written in black color, where the M smoothly passes into the K and enclosed in a circle. The typeface used for the logo is Proxima NovaShow MoreRelatedThe Company United Colors Of Benetton3607 Words   |  15 Pagesconsumer segment in the marketing environment. Evidently, its competitors in the market do not exist exactly in the same industry since Inditex and Benetton produce fabrics, clothing, retail fashion goods, and design, while HM designs and retails its own goods and GAP just retails. There exists a highly competitive marketing environment; however, Benetton strategically shapes the entire marketing mix, to remain on top of their game, in relation to the business and marketing environment. By definitionRead MoreBrand Perception Case Study: Kazo Fashion Limited7843 Words   |  32 PagesAnd Accordingly Suggesting Various Feasible Effective Marketing Activities To Boost Sales. Submitted in partial fulfillment of the requirements of the two year Post Graduate Programme (PGP). Submitted by ABHISHEK KUMAR Roll No. PG20095410 Batch: 2009-2011 IILM INSTITUTE FOR HIGHER EDUCATION ANALYZING BRAND PERCEPTION AND ACCORDINGLY SUGGESTING VARIOUS FEASIBLE EFFECTIVE MARKETING ACTIVITIES TO BOOST SALES 2 SUMMER INTERNSHIPRead MoreComptoir Des Cotonniers6802 Words   |  28 PagesIntroduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..p3 I. Internal Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p4 2.1. SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p5 2.2. The Ansoff matrix: Product/Market Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.p8 2.3. Key Factors Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p10 2.4. The Value Chain (Porter)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p11 II. External Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p12 3.5. Market segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreBenetton Brouhaha - Is Benetton’s Approach to Advertising as Depicted in â€Å"Benetton Brouhaha† More Strategic or Structural in Nature?3761 Words   |  16 PagesMarketing 601 Assignment 1 Benetton Brouhaha Benetton Brouhaha Is Benetton’s approach to advertising as depicted in â€Å"Benetton Brouhaha† more strategic or structural in nature? The purpose of this paper is to practice critical thinking by applying elements of reasoning to the article â€Å"Benetton Brouhaha†. The question I will answer: â€Å"Is Benetton’s approach to advertising as depicted in the article more strategic or structural in nature?† I will approach this question by applying critical thinkingRead MoreLogistics and Outsourcing in China: the Benetton Group S.P.A. Case3073 Words   |  13 Pageswas serving 60 countries through approximately 3200 stores, evolving towards one of the main Italian industrial reality in the sector. Benetton Group specializes in the designing and manufacturing of clothing. Nowadays Benetton group consists of the Sisley, United Colors of Benetton, Playlife and Undercolors of Benetton (UCB Kids) brands widely diffused over 120 countries served by 6400 franchised and directly managed stores. Figure 1. Benetton Sales Distribution by Brand 2011. Group Investors

Psychodynamic Perspective, Behavioral free essay sample

Compare and contrast the various personality theories: Psychodynamic perspective, Behavioral and Social Cognitive perspective, Humanistic perspective, and Trait perspective) and discuss which  perspective you think is most applicable. Support your argument (based on what you learned, examples, etc). Psychodynamic Perspectives- view personality as being primarily unconscious and as developing in stages. Psychodynamic theorists believe that behavior is merely a surface characteristic and that to truly understand someone’s personality we have to explore the symbolic meanings of behavior and the deep inner workings of the mind. These ideas were sketched by the architect of psychoanalytic theory-Sigmund Freud. Most psychodynamic perspectives emphasize that early experiences with parents play an important role in sculpting the individual’s personality. Freud believed the personality had three structures. (The id, the ego, and the super-ego). The id consists of instincts and is the reservoir of psychic energy. It is unconscious and has no contact with reality. The id always seeks pleasure. The ego, deals with demands of reality. The ego abides by the reality principle; it checks the demands of the id for pleasure against what is possible into the real world. The ego helps us to test reality, to see how far we can go in satisfying our desires without getting into trouble and hurting ourselves. The super-ego is the moral branch of personality. It is what we often refer to as our â€Å"conscience†. Like the id, the superego does not consider reality; it only considers whether the id’s sexual and aggressive impulses can be satisfied in moral terms. Some psychoanalysts who followed Freud, embracing his core ideas about personality, soon took issue with some aspects of his theory. Dissenters questioned his ideals about sexuality, early experience, social factors, and the unconscious mind. Behavioral perspective- Skinner argued that personality is the individual’s external behavior, and that behavior is determined by the external environment. According to Skinner, we do not have to understand biological or cognitive processes to explain personality, and that behavior always has the capacity for change if new experiences are encountered. Because behaviorist believe that personality is learned and often changes depending n experiences and situations, it follows that, by rearranging experiences and situations, the individual’s personality can be changed. Social Cognitive perspective- states that behavior, environment and cognitive factors, such as thoughts, memories, and expectations, are important in understanding personality. Like the behavioral approach of Skinner, the social cognitive view relies on empirical research in studying personality. But this research has focused not just on observable behavior but also on the cognitive factors that influence what we are like as people. Alber Bandura and Walter Mischel are the main architects of social cognitive theory. Humanistic perspective- Stresses that a person’s capacity for personal growth, freedom to choose one’s own destiny, and positive human qualities. Humanistic psychologists believe that each of us has the ability to cope with stress, to control our lives, and to achieve what we desire. Each of us has the ability to break through and understand ourselves and our world; we can burst the cocoon and become a butterfly, say the humanists. Trait perspective- States that personality consists of broad, enduring dispositions that tend to lead to characteristic responses. In other words, people can be described in terms of the basic ways they behave, such as whether they are outgoing and friendly or whether they are dominant and assertive. Gordon Allport, the father of trait theory, believed that each individual has a unique set of personality traits. He argued that if we can determine a person’s traits, we can predict how that person will behave in various circumstances. Although, trait theorists disagree about which traits make up personality, they all agree that traits are the fundamental building blocks of personality. I personally believe that each individual is created differently for a reason. If we all thought the same, behaved the same, and responded to situations the same, we would have no unique qualities. With that being said, after reviewing the different perspectives, I believe each theory and comprehensive study is relevant, and has an application which can be useful with the study of personalities. But, the most applicable I believe would be the Psychodynamic Perspective. I think that our childhood nurturing, and parental involvement play a drastic part in our personality development. As Sigmund Freud explained, I think the unconscious mind holds the key to understanding people. I believe that individuals keep troubled memories and painful feeling locked in their unconscious minds. I think you have to explore the conscious and the unconscious mind to totally explore an individual’s personality. I sincerely believe that personality is primarily unconscious, and operate in developing stages. I base my opinion on my childhood experiences. I have two siblings that cannot get over what they consider a bad childhood. They consistently place blame on my parents for the way that their lives turned-out, instead of their decision making process. One in particular, has stated that she purposely suppressed a portion of her childhood, because of what she considered â€Å"horrifying. † I on the other hand, think I had a wonderful childhood. I am the youngest of four children, all my siblings are girls. I am the only biological child of my father’s.

Homosexuals In Military Essay Example For Students

Homosexuals In Military Essay Homosexuals have been excluded from our society since our countrys beginning,giving them no equal protection underneath the large branch of the law. TheEmancipation Proclamation gave freedom to blacks from slavery in the 1800s andwomen were given the freedoms reserved for males in the early 1900s with thewomens suffrage movement. But everyone still knows the underlying feeling ofnation in dealing with minorities and women, one of contempt and disgust. Hatecrimes are still perpetrated to this day in this country, and most areunpublicized and swept underneath the rug. The general public isjust now dealing with the struggle of Homosexuals to gain rights in America,although this persecution is subtle, quiet and rarely ever seen to the naked eyeor the general public. The big question today in Homosexuals rights strugglesare dealing with the right to be a part of our countrys Military Forces. At theforefront of the struggle to gain access to the military has been Females whohave tried to g ain access to All Men facilities and have beenpressured out by other cadets. This small group of women have fought hard, andpressured the Government to change regulations dealing with the inclusion of allpeople, whether female or male, and giving them all the same opportunities theydeserve. The Homosexual struggle with our Nations Armed Forces has beenacquiring damage and swift blows for over 60 years now, and now they too arebeginning to fight back. With the public knowledge of initiationrights into many elite groups of the military, the general public isbeginning to realize how exclusive the military can be. One cadet said afterhell week in the Marines, It was almost like joining afraternity, but the punishments were 1000 times worse than ever imagined, andthe Administration did not pretend to turn there back, they were instrumental inthe brutality. The intense pressure of hell week in theMarines drove a few to wounding themselves, go AWOL, and a few even took thereown life. Peopl e who are not meant to be in the Military are usuallyweeded out during these initiations and forced either to persevereor be discharged dishonorably. The military in the United States has become anelite society, a society where only few survive. In a survey taken in 1990, theUnited States population on a whole is believed to consist of 13-15%Homosexuals. This figure is believed to have a margin of error on the upwardswing due to the fact that most homosexuals are still afraid oftheir sexuality and the social taboos it carries along with it. With so manyHomosexuals in the United States, how can the military prove its exclusionpolicy against Homosexuals correct and moral? Through the long standingtradition and policy, says one Admiral of the U.S. Navy. But is it fair orcorrect? That is the question posed on Capitol Hill even today, as politiciansbattle through a virtual minefield of tradition and equal rights. Historically,support for ones military was a way to show ones patriotism, i f not apre-requisite for being patriotic at all. Society has given the military a greatdeal of latitude in running its own affairs, principally due to societysacknowledgment that the military needs such space in order to run effectively. The military, in turn, has adopted policies which, for the most part, have leadto very successful military ventures, which served to continually renewsocietys faith in the military. Recently, however, that support has beenfading. The Vietnam War represented both a cause of diminishing support for themilitary by society as well a problem. The Vietnam War occurred during a periodof large-scale civil disobedience, as well as a time where peace was morepopular than war. Since the effectiveness of the military depends a great dealupon societys support, when societys support dropped out of the war effort,the war effort in turn suffered. The ultimate defeat of the United States in theVietnam War effort only lead to less faith in the militarys ability. This setthe stage for society becoming more involved in how the military was run. Theban on homosexuals serving in the military, was originally instituted in 1942. Roman Law EssayWomen are not permitted in combat units -an exclusion that for homosexuals wouldbe hard to implement, at best. They also have separate barracks and facilities,which would be equally as unpractical to homosexuals. If the admission ofhomosexuals into the military causes adverse effects on the morale of thesoldiers, then the debate should be re-opened there. The militarys function isto protect democracy. The sacrifices associated with military service may bevery great-up to giving up ones life. Excluding homosexuals from militaryservice seems petty, everyone should be allowed to defend their country. Moreover, the politicizing of such issues undermines the militarys faith in thecivilian leadership that guides it. The military is quickly loosing itsprestige, its traditional conservative values, and that is a good thing for mostAmericans. Reinstating the ban would be a gesture of utter and sheerdigustedness in our military. Having homosexuals in the military is a matter ofmilitary effectiveness-not of the homosexuals ability to perform militaryduties, but of the morale of the military as a whole. And, in the military, itis always the good of the whole which must be considered before the good of theindividual. The ending of the Cold War and the re-definition of the militarysmission does not mean that we should make the military less effective. If apolicy in regards to the military does not improve its effectiveness, then itshould not be implemented. But when the implementation means giving a chance tofew who would like to serve out great nation, than it should be consideredlegal.